Co-Branding Policy

Theology MagazineThe Mercer University brand has been established through nearly two centuries of leadership in higher education, and continues to grow stronger. Consistent and coordinated use of Mercer marks is essential to maintaining a clear and compelling brand. The University’s graphic standards are established around the mantra “Lead with Mercer.” The institutional master brand – the Mercer wordmark – is the primary logo used in University marketing, communications and promotional materials.

Co-branding effectively means “sharing the brand.” When properly executed, co-branding is synergistic – the power of the master brand and the sub-brand is bigger than the brands individually. For Mercer schools, colleges, centers, departments and units that have their own University-approved logos, co-branding is allowed on a case-by-case basis with prior authorization from the Office of Marketing Communications. Authorized uses of school and college seals are outlined in the logos section of this manual.

Co-branded marketing, communications and promotional materials must be approved prior to production by the University’s Office of Marketing Communications. Please contact Steve Mosley, assistant vice president for creative services, for co-branding approval or if you have questions regarding proper use of marks.