Color Palette

The look and feel of Mercer University’s publications are rich and varied. Characterized by a dynamic color palette, individual schools and programs are free to establish a unique set of communications utilizing a palette that reflects the characteristics and tone of their programs.

 

Primary

 

Mercer Orange

Mercer Orange is one of the primary colors of the Mercer digital brand. The orange is used to add branded visual interest throughout the site with subheadlines, buttons, links, and various design elements. 

Mercer OrangeMercer Orange
PMS 716 C
#f76800
247,104,0
0,65,100,4


Black & Grays

Black and shades of gray make up a large part of the primary color palette of the Mercer digital brand. These colors are used to create breaker moments throughout the site that allow the white and orange to feel elevated and engaging. These shades allow for content to be easily legible and approachable, and make up a majority of typography throughout the site. 

Black

Black
#222222
247,104,0

Dark Gray

Dark Gray
#3f3f41
63,63,65

Gray

Gray
#676767
103,103,103

Light Gray

Light Gray
#999999
153,153,153

Lighter Gray

Lighter Gray
#f5f5f5
245,245,245

White

White
#ffffff
255,255,255

 

Secondary

The secondary colors are used for design elements and label indicators throughout the Mercer digital brand. These colors can be used to provide layering and added visual interest to the design. 

RedRed
#f9314a
249,49,74

PurplePurple
#8850f8
136,80,248

RoyalRoyal
#283883
40,56,131

BlueBlue
#2297d0
34,151,208

TealTeal
#148268
20,130,104

GreenGreen
#6db644
109,182,68

MustardMustard
#cbc02c
203,192,44

MossMoss
#b0a017
176,160,23

BeigeBeige
#ebdcb6
235,220,182